Today, Bing and Yahoo announced that the transition of organic search between Yahoo! and Microsoft is complete and Bing is now powering Yahoo Search Results in US and Canada (English only for now, the other languages will come in the weeks and months ahead). When you search on Yahoo US or Yahoo Canada you will see “Powered by Bing” notification.
Shashi Seth, Senior Vice President of Yahoo! Search Products wrote in Blog that “With this week’s milestone behind us, Yahoo! will continue to drive technology innovation in the search experience to bring more value to users and advertisers alike. We are focused on creating rich, immersive experiences that foster serendipitous discovery for people across the Yahoo! network.”
Satya Nadella, Senior Vice President of Microsoft’s Online Services Division, said that they are continuing to migrate to adCenter and “are optimistic about completing this phase later this fall” and hope that the work they are doing on the transition doesn’t affect advertisers over the holiday period.
Finally, Number two and Number three search engines have completed transition and Now Bing has become number two search Engine only behind Google.